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Welcome to The Word Baron, Inc.
Creative Services for over 25 years
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"I have had the pleasure of working with The Word Baron for all of my Rotunda Service Equipment Marketing Needs. Being a part of Ford Motor Company, it is important that the quality of material that is distributed to Ford and Lincoln dealers is of the utmost quality. Not only are the pieces produced by Cheryl and her team informative and concise, they are always interesting to look at as well! I am always impressed at how they manage to take something like an equipment catalog and make it look modern and fresh. I am always proud to display the Rotunda logo on every piece they produce as they are a reflection of the brand and the company. Their commitment to their customers and the Rotunda program is always evident in their design and quality, whether it is an annual catalog, a quarterly promotion or just a one-page flyer! What I truly enjoy the most about working with The Word Baron is the feeling of teamwork that I have with them. Every piece is a collaboration between myself and the team to ensure that it meets the needs of the brand and the dealers. They listen to my ideas and suggestions, but at the same time are honest with me about their ideas for each piece as well. As the customer it is a good feeling to have the trust and confidence in a creative supplier to know that anything they produce is going to be as perfect as it can be. In addition, they are always looking for ways to be efficient and save time, so the savings can passed on to me! I am very proud of the work that I do for Rotunda with The Word Baron, and I look forward to it for many years to come."

Anna M. Pulumbo
Rotunda Marketing Specialist
Ford Motor Company

"The Word Baron has been extremely helpful for Stanley Vidmar to work with as we put together equipment specials for the Automotive Original Equipment Programs. Their customer service has always been top notch even when the deadlines are tight. They have always done a fantastic job tailoring our brochures for each specific OE and typically under budget ! I would recommend them to anybody."

Joe Micek
Manager of National Account Sales
Stanley Vidmar

"The Word Baron was chosen originally due to their earned trust within the industry and having to replace our existing agency due to high cost and very little return on investment. The Word Baron's OEM expertise is without equal in our automotive industry. With a hands-on owner who is knowledgeable, very active within the OEM community, Cheryl is a master at networking. Cheryl Baron and Lisa Tobey are a high value combination for our company, ethical partners who we appreciate and rely on daily. For this, we value our partnership and look forward to continuing to work in close collaboration, growing our business to even greater heights with the guidance of the Word Baron and their very capable staff."

Jeff Kern
President, The Americas
Car-O-Liner Company

"The Word Baron has become a trusted and valued service provider to Rotary Lift. They specialize in marketing out products to auto dealerships and have done a very effective job for us over a +15 year time frame. The account executive staff has become like family to us, providing service levels exceeded by no one while developing an expertise on how to market our products that in some cases is at a level comparable to our own employees. Only a professional and exceptional staff is capable of providing service at those levels. While the face of The Word Baron to us is primarily the Owner Cheryl Baron and the account team, they clearly excel at the technical level in producing world class marketing materials in print and electronically. Their work and capabilities are first rate and comparable to that of much larger companies, but their intimate attention to your needs compliments the services they provide that larger agencies are not always capable of providing."

Mark Fitzpatrick
OEM Account Manager
Rotary Lift

"The Word Baron Inc. has been the "go to" source for all our graphic design needs for over 25 years. They have provided us with everything from simple design options for stationery to complex multiple page brochures. The Word Baron has helped us create a multi-layer print advertising campaign and worked with us on the design and artwork of our trade show exhibit booth. Every job from the smallest to the largest and most complex is met with the same degree of creativity and specific attention to detail. Cheryl Baron not only oversees her creative team but has always worked closely with us to learn firsthand the core of our business to help us better achieve our advertising goals. Thank you, Word Baron, for always giving us a first class experience and service."

Allor Manufacturing Inc.
Brighton, MI

"I worked with The Word Baron extensively for over 5 years. Their professionalism is top notch and their work is exceptional. A great benefit to me is their close knit staff – you don't feel like you are being sucked into a large marketing machine that is only concerned with quantity vs. quality. The Word Baron Team takes the time to listen and ask questions about your vision, your audience and what messages you are trying to convey in your marketing pieces. I could take my "Crayola" ideas to their creative team and they would turn them into "works of art." You won't find a more personable team that is committed to quality and excellence."

Fay A. Watts
Globalization Manager
Service Engineering Operations/FCSD/Ford Motor Co.

"We have been working with The Word Baron for over twenty years and have always found their team to very professional and great to work with. Throughout the year, we work on four to six projects together and enjoy the back and forth team approach. The Word Baron consistently helps us get the end result we desire. They always bring new ideas to the table. We also have enjoyed the fact that they handle our business with the concern for quality and results that we do. It always makes us feel like we are working to accomplish the same goal so our projects go well. I would strongly recommend working with The Word Baron on your next marketing project."

Harry Schleeter
Broadway Equipment Company

"We have enjoyed a closed relationship of The Word Baron as a technology partner for over 15 years and have worked together with Cheryl and the Word Baron's creative team to produce solutions for e-commerce, e-catalogs, and other high-visibility applications. The professionalism, attention to detail, and customer focus demonstrated by The Word Baron's production team has been a constant on every project."

Bill Ryan
Information Works